SEO
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Dec 17, 2021

Hey Siri, how can I optimise for voice search?

Voice search is defined as information that is found on a search platform using voice recognition technology. Voice technology from smart devices like smart speakers and smartphones use voice assistants like Alexa, Siri and Google Home to answer search queries.

Voice search is a trend that has skyrocketed in popularity for being a faster, more convenient and hands-free way of finding information. Given that a third of online users globally are using voice search to find local business locations or information about specific topics, it's important to ensure that your business is optimising your website to reach those searchers. Voice search is only getting more advanced as more people use it, with artificial intelligence developing to be able to answer questions, identify the context in queries and recognise spelling corrections within questions.

So, what strategies can you put in place to make sure that you're optimising for voice search?

Be mobile-first 

Let’s face it, as a population, we’re on our smartphones all of the time. If you’re not optimising your website for mobile devices you’re likely to be missing a trick. There are so many reasons why your website should be mobile-friendly, not least because Google prioritises mobile-friendly sites first. Given that 54% of website traffic is generated from those using a mobile device, and with voice search allowing those using mobile to find information whilst on the go, a site that works well for mobile devices is a no-brainer if you are hoping to climb search engine rankings. 

Longtail, conversational keywords 

The way people use voice search is different from how they use search engines through a keypad. Requests entered using a voice assistant utilise conversational longtail keywords. That is, using language that is a lot more natural as opposed to short, snappy wording. Users are more likely to use question phrases over simple keywords, and so integrating longtail keywords into your website content is becoming increasingly important. 

Content written in a conversational tone is a good way to match voice search queries. Think about adding an FAQs page that would help to answer questions about your products or industry.

Local SEO 

Research has found that around 58% of people use voice search to find out information about a local business. Therefore, strategies should be tailored around local search queries. Businesses should consider optimising their sites for local search terms, and ensuring that their business has all the relevant location-based details.  

Speedy website

To ensure that your website reaches those searching via voice, make sure that your website is as responsive as it can be. Google prioritises websites that are quick to load, so consider reducing image sizes, compressing files and optimising where possible.

Conclusion

Everyone loves convenience, which is why voice search is so widely used today. Voice search is revolutionising the way we find information online and therefore how brands plan their SEO strategies. When your target audience is searching for a business like yours, there’s a good chance that they are using their voices to do their research. Climbing the rankings on search results is only possible if you are up to date with the latest algorithm changes and any updates in technology that can affect your search results. 

Need help with an SEO strategy to drive traffic to your website?
Bigg puts your business in front of the people who count, for the searches that count. Find out more or speak to a member of our team now.
 


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